Violence of Colour

 

The industrial revolution changed the structures of the world on many fronts, one of the most radicle was the abundance of cheap fabrics combined with artificial colour and the creation of the Singer sewing machine.

 

This allowed for the growing middle class to have access to colour in every aspect of their lives. The results were that by the beginning of the 20th century the colour for the sophisticated became muted and dominated by black ....  Coco Channel said, “all that a woman needs is a little black dress, a black sweater and a man who loves her on her arm.”

 

This movement against emotion and colour led to the concept of tastefulness.

 

Tastefulness, a purely middle class term, in England they say “the Lower class doesn’t have it and the upper class doesn't need it.” Colour is synonyms with emotion and emotion can be offensive.  So with the influence of mega companies that stress uniformity to the point where people became nameless commodities, dressing the same, rationally addicted to the dream of more, and more of everything.

 

The middle class became the slaves of corporations that required them to give up all colour in all aspects of their lives...this commoditisation coupled with the technical advances in the computer revolution further depersonalised the lives of the successful. In repose to this we see the poor embracing colour more.  In their houses clothes and celebrations colour. Emotion became the expressions of individuality and beauty and the same can be said of the queen of England.  She is above reproach and her embrace of colour delights her subjects...  

 

In this installation I invite all of you to make the choice to embrace colour and emotion in your lives. Talk more about your dreams and less about your goals ... more about loving and less about looking for love. It is more about who you are and what you want to be rather than what you want to have.

Violence of Colors performance, Marco - Rome

Stevens Vaughn and Giorgio De Finis, Art Director Macro Museum 

Stevens Vaughn  © 2018 Hafnia Foundation. All Rights Reserved.